You could also call this heading "Our philosophy" or "Our vision." This is the place to talk about what drives you and your business and what's unique about your process. What you write here should be something distinct and interesting about your business that sets it apart from others in the same industry.
Every business has a beginning, and this is where you talk about yours. People want to know what opportunity you saw or how your passion led to the creation of something new. Talk about your roots--people wanna know you have some.
Kristin Gerst is the managing partner of Capricorn Mortgage Investments. Kristin has been a full time real estate investor since January 2005. She started out investing by doing rental properties and by July 2008 she had 61 doors in her portfolio. Since then, she has converted all of her rental properties into owner finance notes. After significance experience in creating and selling owner finance properties for herself and others, she started training realtors and other investors to do their owner finance transactions. In 2015, Kristin realized the need to easily sell these owner financed notes and created Capricorn Mortgage Investments to meet that need.
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.